What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Translation missing: en.product_page.ratings.score 8.9
View ActiveCampaign in this category (opens in a new tab)
Marketing Automation - B2C
Translation missing: en.product_page.ratings.score 8.9
View ActiveCampaign in this category (opens in a new tab)
Sales Engagement Platforms
Translation missing: en.product_page.ratings.score 8.3
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Midmarket
Translation missing: en.product_page.ratings.score 8.2
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Small Business
Translation missing: en.product_page.ratings.score 7.9
View ActiveCampaign in this category (opens in a new tab)
ActiveCampaign Reviews
Anuj P.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2022
Great Product for Every Company
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign is quite easy to use. It doesn't take long to become comfortable with the system and how everything operates. Custom fields, custom automations, custom pipelines, etc. are all very simple to implement. Nearly any piece of software may be integrated, either natively or through Zapier, which is another wonderful feature of the accessible connectors. The connections for integration are dependable and simple to set up. When compared to comparable applications, the pricing is also fairly fair considering the range of capabilities you get. Since moving to ActiveCampaign, our business has been really satisfied and suggests it to anyon
What is your favorite aspect of this product?
We are able to provide highly effective email marketing with ActiveCampaign, which works perfectly with their CRM system. Overall, by tracking where everyone is in the pipeline, what they've engaged with, if they are worth pursuing, and other information, we can optimise our interactions with leads and clients.
What do you dislike most about this product?
When compared to more comprehensive software like HubSpot or Zoho, larger corporate companies may find the feature set to be a little bit limiting. I think ActiveCampaign is aware of this because they expressly mention small- to medium-sized enterprises in some of their messaging. Additionally, it occasionally takes 15 to 30 seconds to load and save changes. It would be good if things got better.
What recommendations would you give to someone considering this product?
The capabilities of ActiveCampaign are vast. After using it for a while, I now rate this item even higher than I did a few months ago. Both campaigns and automations were produced by me. The smooth operations are appealing.
Pros
- Enables Productivity
- Unique Features
- Efficient Service
- Caring
Rodolfo B.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Nov 2022
Personalization of mailing models & artificial
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Reviews dissection and uses AI technology to help users identify opportunities and get more sales. Helps balance with respect to routine and management tasks. Easily has automatic alerts and reminders to keep projects on track. Sales forecasts are updated every time you move a deal through the funnel. You can also create the stages of your sales funnel or use an existing model. Add your deals or import them from a spreadsheet or CRM.
What is your favorite aspect of this product?
Add stages and custom fields, view a history and have access to calls, meetings, mails, and notes associated with each contact, share deal updates on achievements and sales; you can generate quality leads for the funnel with custom online forms ready to place on your website, it's the kind of software that just works, real-time reports show your sales reps and sales managers what privileged business progress.
What do you dislike most about this product?
When there are a lot of deals in progress, it is often visually exhausting to pull out the most important deals, support is limited for small accounts. There are certain plans that offer chat and phone support, but for us as a small business, having limited email support.
What recommendations would you give to someone considering this product?
Create and send customizable email campaigns with professional templates, built to get more clicks. Centralize all confirmation evolution by sending trackable quotes, proposals and contracts from within ActiveCampaign. You should know that you can identify which organizations are browsing your website, for how long, how they found you and what they find entertaining. Automatic reminders and tracking increase productivity.
Pros
- Performance Enhancing
- Caring
- Saves Time
- Fair
Manish S.
- Role: C-Level
- Industry: Other
- Involvement: End User of Application
Submitted Nov 2022
The Powerful Email Tool
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
- Making communication easy with our audience - Automating email marketing strategies - Quick adding users to our platform - Automated content delivery - Tracking user behaviour over email - Other needs such as Transactional emails
What is your favorite aspect of this product?
- Its super automation tool makes complex automation quite simple - Easy contact import with free migration - Responsive landing pages & forms - Powerful reporting - Contact scoring - Advanced audience segmentation
What do you dislike most about this product?
- It charges more when contacts increase - Need to remove unsubscribed contacts manually - Sometimes it's overwhelming for beginners - Too many advanced things make me confuse
What recommendations would you give to someone considering this product?
A good have for email marketing automation.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
