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Many organizations currently have a referral program but are unsatisfied with the results. McLean & Company finds that 63% of survey respondents have plans to optimize their referral programs in the coming year.

This research will help you:

  • Make the case for optimizing your referral program.
  • Come to a go/no-go decision on whether optimization is necessary.
  • Perform benchmarking and gap analysis of your current referral program.
  • Determine optimization projects to increase the success of your referral program.

A thorough understanding of the program goals and benchmarks will help determine prioritized projects to increase the success of the referral program.

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Search Code: 75325
Published: July 3, 2014
Last Revised: July 3, 2014

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