Focus groups are group interviews that provide insight into employees’ or participants’ views on various topics, including workplace issues, soliciting recommendations or feedback on an initiative, or for brainstorming about an issue.
Use this template to guide the planning and execution of your focus groups:
- Set up your focus groups in a way that best facilitates open brainstorming.
- Communicate the intent of your focus group effectively.
- Record insights gained during focus group sessions.
Leverage the depth of insight that focus groups can offer by creating a comfortable environment to share ideas.