Build a leadership brand to differentiate capabilities and elevate professional influence.
Managers may have leadership brands, but they are often outdated or mismanaged. Regardless of whether the leader is conscious of their brand, others are reacting to it every day. This leads to brands that are inaccurate and ineffective, and poorly affect manager reputations.
Organizational brands are becoming less and less appealing to consumers as they begin to distrust corporations. Instead, consumers seek the opinions of individual influencers.
Leadership branding creates the opportunity for personal branding and organizational branding to be married; leaders can represent themselves and their organizations positively, contributing to the visibility and reputation of both.
Leadership branding also gives managers the opportunity to more effectively serve their organizations by focusing on their stakeholders’ and customers’ needs, while developing personally by addressing those needs using their unique strengths and expertise.
Impact and Result
Leaders must be trained on how to create and use leadership branding effectively in order to develop an impactful brand that has both organizational alignment and customer appeal.
Leaders need to create a brand that is authentic and allows them to thrive, so that their engagement can improve.
Leaders also need to be trained in how to move beyond a branding statement and authentically live their brand in their day-to-day lives.
Train Managers to Craft Their Leadership Brand Research & Tools
1. Craft your leadership brand
managers to create a compelling personal brand.
McLean & Company is an HR research and advisory firm providing practical solutions to human resources challenges via executable research, tools, diagnostics, and advisory services that have a clear and measurable impact on your business.
What Is a Blueprint?
A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your HR problems.
Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.