Business SWOT Analysis Template

Author(s): Peter Wong, Hermione Shou, Carmel O'Meara-Morrison

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Use this template to learn about and conduct a SWOT Analysis to aid in a vision refresh exercise. This exercise should be done by the CEO and Executive team with input from key stakeholders, both internally and externally.

This template will assist with organization and collection of:

  • Strengths and weakness that affect performance and outputs.
  • Opportunities and threats that will impact future direction and/or growth.

Use this template in conjunction with McLean & Company’s Refresh Organizational Vision, Mission, and Values to Improve Business Performance.

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