Many organizations currently have a referral program but are unsatisfied with the results. McLean & Company finds that 63% of survey respondents have plans to optimize their referral programs in the coming year.
This research will help you:
- Make the case for optimizing your referral program.
- Come to a go/no-go decision on whether optimization is necessary.
- Perform benchmarking and gap analysis of your current referral program.
- Determine optimization projects to increase the success of your referral program.
A thorough understanding of the program goals and benchmarks will help determine prioritized projects to increase the success of the referral program.