To complete this template, you must assess the insights you gained during discussions with communications stakeholders and from analyzing employee data you already collected (i.e. employee engagement surveys, feedback polls, communications audits, etc.).
Use the Internal Communications SWOT Analysis Template to identify and analyze:
- The strengths and weaknesses of your internal communications strategy.
- Opportunities and threats in the external environment that could impact the strategy.
Use this in conjunction with McLean & Company’s solution set, Optimize the Internal Communications Strategy, and the Internal Communications Assessment Tool to develop your internal communications strategy. Then, conduct this analysis on an annual basis to learn how the internal communications strategy can evolve to meet the needs of the business and its employees.