Empathy Map Template

Author(s): Laura Ribadeneira, Jennifer Waxman, Nicole Landsiedel, Carissa Palmer

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Analyze employee sentiments gained during discovery interviews. Use the Empathy Map Template to:

  • Summarize interview responses into four categories: say, do, think, and feel.
  • Uncover needs from disconnections.
  • Gain insight from contradictions.

Use this template to create an empathy map based on discovery interview feedback.

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