Product Manager

Author(s): Laura Hansen-Kohls

1 Download

Get Instant Access
To unlock the full content, please fill out our simple form and receive instant access.

The Product Manager's role is to plan, manage, and market assigned products. The Product Manager must manage all aspects of the product from the strategic vision to technical specifications to marketing to product end of life if necessary. This role requires considerable engagement with the business and with the consumers to ensure that the product meets both business goals and consumer expectations and needs.

Related Content