Director of Marketing

Author(s): Timothy Hickernell

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The Marketing Director is responsible for developing, planning, and executing strategic and responsive marketing initiatives that support consistent business growth, expand market share, and strengthen brand equity and reputation. Key priorities will include successfully penetrating into new markets, introducing new products and services to clients/customers, and ensuring the coordination of marketing communication between various functions and divisions. The position will require extensive knowledge of the industry and collection of competitive intelligence. In addition, the Marketing Director will collaborate with other members of the marketing and executive teams in order to align marketing objectives with overall company goals.

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