Social media is a powerful tool to communicate and promote the employer brand and organizations are increasingly recognizing its potential. Allowing your employees to speak on behalf of the organization is a powerful testimonial and conveys an authentic employer brand. Break through the noise to reach potential candidates and benefit from increased employee engagement; it's a win-win scenario.

This research will help you:

  • Determine your organization's suitability for an employee ambassador program, identify objectives, and set metrics.
  • Select appropriate employee ambassador program specifics for your organization.
  • Establish guidelines for appropriate use.

Use this storyboard to establish an employee ambassador program that promotes the employer brand beyond your organization's network.

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Develop an Employee Ambassador Program Storyboard
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