This storyboard will outline the key steps required to develop, road test, and adopt an employee value proposition (EVP) in your organization. It will also cover how to market your EVP and employer brand to internal and external audiences. It will outline:
- The benefits of creating an accurate and engaging EVP and employer brand.
- How to collect and analyze data to create an accurate representation of the employee experience.
- How to create alignment between organizational policies and programs, and the EVP.
- How to brand your EVP using McLean & Company's EVP and employer brand tools.
How your organization is known as an employer is critical to attracting and retaining top talent. Create an accurate and engaging EVP and employer brand to highlight the unique features of your organization and differentiate yourself from competitors.