Uncover the Employee Value Proposition to Attract, Engage, and Retain Talent

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Having an informal or poor Employee Value Proposition (EVP) leads to misalignment, increased turnover, decreased engagement, and difficulty attracting the desired talent pool.
HR teams may feel pressure to develop the EVP in isolation; however, without stakeholder input, the resulting EVP will fail to resonate with employees and target candidates.
By neglecting to ensure that HR programs and policies are aligned with the formalized EVP, organizations often fail to reap the full benefits of an EVP.

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Our Advice

Critical Insight

Whether or not you believe you have an EVP, one exists. An informal or inconsistent EVP can lead to difficulty attracting the right talent, higher levels of turnover, disengagement, and wasted investment.
A strong EVP must be aligned with what your employees value, be accurate, aspirational, and differentiated from competitors.

Impact and Result

Uncover and adopt a formalized EVP to attract, engage, and retain talent.

Uncover the Employee Value Proposition to Attract, Engage, and Retain Talent Research & Tools

1. Understand the benefits of a formalized EVP and the risks of not having one in place

Make the case for the EVP project.

2. Gather input from executives and employees

Craft an organizational EVP.

3. Road test the EVP with internal stakeholders and the external target market

Refine the EVP.

4. Develop remediation plans for any gaps between the EVP and HR programs and policies, and communicate the EVP internally and externally

Ensure the EVP is adopted by the organization and that it reaches the external target labor market.

About McLean & Company

McLean & Company is an HR research and advisory firm providing practical solutions to human resources challenges via executable research, tools, diagnostics, and advisory services that have a clear and measurable impact on your business.

What Is a Blueprint?

A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your HR problems.

Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.

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Get the help you need in this 1-phase advisory process. You'll receive 3 touchpoints with our researchers, all included in your membership.

Call 1: Uncover your organization’s EVP

Review the process and any pitfalls in creating your organization’s EVP. Discuss the formatting of the EVP, and identify ways to improve your current draft.
Call 2: Road test and revise your EVP

Discuss the results of the internal road test. Review the scores for the 3A 1D criteria and establish next steps. Discuss the results of the external road test. Review the scores for the 3C 1D criteria and identify and create a plan to improve scores.
Call 3: Adopt the EVP in your organization

Evaluate the alignment of your organization’s programs and policies and how they currently support or detract from your organization’s EVP. Discuss the remediation plan and means to increase alignment.