Focus Group Values Questionnaire

Author(s): Peter Wong, Hermione Shou, Carmel O'Meara-Morrison

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While the vision refresh is a top-down process, the values refresh should be a bottom-up process. Form a focus group of 4-5 peers in your organization and then send this questionnaire to your focus group members to gain insight on:

  • How employees understand the current organizational values and how they are demonstrated.
  • Which values have the most meaning for employees and why.

Use this in conjunction with McLean & Company’s storyboard, Refresh Organizational Vision, Mission, and Values to Improve Business Performance.

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