Master Social Media for HR
Build social media skills and your online presence.
- Social media is typically owned by Marketing/Communications rather than HR.
- HR sometimes lacks the resources, competencies, or mandate to actively drive social media participation.
- Abdicating social media responsibilities to other areas of the organization risks content creation being misaligned with the employee value proposition (EVP).
- HR can use social media to build their organization’s employer brand, develop employee brand ambassador programs, or engage in social media recruiting.
- HR traditionally lacks the competencies to engage in social media because other business units, like Marketing/ Communications, own it. HR must partner with these social media owners to put out HR-specific content and develop their social media skills.
- Ensure that content creation is consistent and aligned with the EVP, particularly if HR is not responsible for organizational social media accounts.
Impact and Result
- HR needs to identify and partner with current social media owners, learn the necessary competencies to engage on social media, and build its own social media presence.
- Understand how social media is currently being used within your organization and strategically build and manage your online presence. HR has the opportunity to partner with internal stakeholders to develop the right skills and effectively recruit and promote their organization’s employer brand online.
- Amanda Blum, Senior HR Assistant, Capital Farm Credit
- Anonymous Contributor, Social Media Community Manager, Telecommunications Industry
- Ben Dickie, Senior Manager, Research, Info-Tech & Research Group
- Ben Eubanks, HR Generalist, Pinnacle Solutions, Inc.
- Carly Kleisinger, Manager of Corporate Strategic Communications, City of Lethbridge
- Carmen Jeffery, Recruiter & Managing Director/Founder, i-identify
- Heather Coy-Robinson, HR Manager, CarProof
- Jeff Watson, Employer Relationship Developer, Western University
- Jacob Shriar, Director of Content, Officevibe
- Kathleen Teixeira, Manager, Talent Acquisition, OLG
- Kim Benedict, CEO & Co-founder, TalentMinded Inc.
- Kristiana Hurley, Human Resources Manager, Inventa
- Larry Kihlstadius, Solutions Czar, KinetixHR
- Lisa Smith-Strother, Sr. Director, Global Head Employer Branding, Careers Channels and Diversity TA, Ericsson
- Leslie Hughes, LinkedIn Trainer, Profile Writer, Public Speaker, Social Media Marketing Strategist & CEP, PUNCH!media
- Mark Diker, Sr. Manager, Recruitment and Talent Planning, Woodbine Entertainment Group
- Orlando Castillo, Organizational Effectiveness Manager, (Talent Development, L&D, OD, Compliance, and Employee Engagement), Capital Farm Credit
- Sabrina Baker, HR Consultant & Recruiter, Acacia HR Solutions
- Sarah Cortese, Director of Communications, Capital Farm Credit
- Sean Burkett, Manager, Product Development and Innovation, Info-Tech & Research Group
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Get to Action
Identify objectives and set metrics
Identify the short, medium, and long-term goals for HR’s social media efforts and determine metrics to assess efforts against.
Optimize social media channels, plan, and execute content creation
Identify how social media is currently being used in your organization, determine how HR should get involved, and develop guidelines for how to create social media content.
Evaluate metrics and refine your approach
Evaluate your social media efforts against identified metrics using the platform’s analytics tools and identify areas of future investment for long-term social media success.
Module 1: Establish Social Media Goals and Set Benchmark Metrics
- Identify social media objectives and determine metrics to track efforts.
Key Benefits Achieved
- Objectives prepared and metrics to sustain and improve social media efforts set.
|1.1||Establish high-level social media objectives.||
|1.2||Set benchmark metrics and take baseline measurements.||
Module 2: Assign Social Media Accountability and Brainstorm Ideas for Content Creation
- Identify how social media is currently being used in your organization.
- Determine how best to get HR involved.
- Develop ideas for creating online content.
Key Benefits Achieved
- Social media process is mapped out.
- HR participation is outlined.
- Online content ideas are generated.
|2.1||Map out your current social media process to see how HR can participate.||
|2.2||Brainstorm ideas for content creation.||
Develop an Agile Talent Acquisition Strategy
Drive Organizational Success With Purposefully Sourced Talent
Improve the Candidate Experience to Get Better Talent in the Door Faster
Master Social Media for HR
Develop an Employee Ambassador Program
Evaluate & Optimize the Social Media Recruiting Plan
Optimize the Referral Program
Build an Internship Program
Assess if Recruitment Process Outsourcing Is Right for the Organization
Search Code: 82189
Published: November 15, 2016
Last Revised: November 15, 2016