- Employee engagement is at critically low levels within many organizations. Employers are being challenged to find new and innovative ways to improve employee engagement.
- Organizations must first determine if their priority engagement drivers are suitable for gamification; they cannot just “slap” it on and hope for improvements.
- Identifying the right variables to ensure accurate game design for gamification implementation is critical to ensure that the initiative will accomplish what it is intended to do.
- Determining the resources required and leveraging the benefits for these resources will be essential to make sure the right initiative is developed and implemented.
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Our Advice
Critical Insight
- Gamification can have a positive impact on many employee engagement drivers such as rewards and recognition, employee development, culture, departmental relationships, and co-worker relationships.
- Misaligned gamification can end up decreasing engagement. It is not the solution for every organization or situation. Organizations should tread carefully when exploring this option to address their engagement gaps.
- Know your audience (target employees), and design engagement initiatives accordingly.
- Constant review will be required to ensure gamification remains fresh, engaging, and effective, otherwise there is a real risk that once the novelty wears off it will become another engagement tactic that is mediocre at best.
Impact and Result
- Make the case for exploring gamification to improve employee engagement.
- Determine if gamification can address your engagement pain points.
- An assessment of your target audience and organizational culture.
- A gamification options analysis to determine appropriate design elements for your game format.
- An implementation plan highlighting the benefits of gamification to the organization.
- Documented gamified employee engagement strategy.
Workshop: Develop a Gamification Strategy to Improve Employee Engagement
Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.
Module 1: Lay the Groundwork
The Purpose
After completing this section, you will understand:
- What gamification is and how it can be applied in the workplace.
- How to identify your priority engagement drivers and if they are suited to gamification.
- How to establish high level goals for a gamified engagement initiative.
- How to assess your target audience at the organizational, team, and individual level.
Key Benefits Achieved
Having engaged in this process, you will be able to:
- Identify if your priority engagement drivers are suited to gamification.
- Establish high level goals for a gamified engagement initiative.
- Assess your target audience.
Activities
Outputs
Set the stage
Determine if gamification can address your engagement pain points
- Documented priority engagement drivers, with related high level goals
Assess your target audience
- Documented target audience at the organizational, team, and individual levels
Module 2: Develop Your Gamified Engagement Strategy
The Purpose
After completing this section, you will understand:
- Essential gamification design principles.
- The four types of gamification elements and how to link them to your goal(s) and target audience when designing an initiative.
- How to conduct a cost/benefit analysis.
- Key elements of implementation and communication plans.
Key Benefits Achieved
Having engaged in this process, you will be able to:
- Conduct a gamification options analysis.
- Conduct a cost/benefit analysis and finalize your design options.
- Document your implementation and communication plans.
Activities
Outputs
Conduct a gamification options analysis
- Tailored gamification options
Finalize your design options
- Communication plan
Document your gamified engagement strategy
- Implementation and communication plans