In order to engage Generation Y, managers must understand trends that are most important to Generation Y. They must also understand the myths associated with Generation Y to combat them before they impact how Generation Y is managed. This storyboard will:
- Make the case for the importance of engaging Generation Y.
- Debunk myths associated with Generation Y.
- Outline the top ten ways managers can engage Generation Y.
With the impending retirement of the Baby Boomers, it is critical to engage Generation Y now in order to achieve business goals for the future.