Marketing Channel Manager

Last Revised: October 8, 2010


The Marketing Channel Manager is an agile, energetic individual that can develop, lead, implement, and analyze marketing strategy for an assigned channel (website, social media, e-mail, direct mail, retail store, etc.). The incumbent will collaborate with other marketing channel managers to ensure the consistency of messaging and positioning with marketing channels defined in the organization’s market coverage model, and the strategic alignment of channel-specific marketing goals with overall marketing department objectives.

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