Market Research Manager

Last Revised: October 8, 2010

The Market Research Manager directs and coordinates activities concerned with market research and development of new concepts, ideas, data, and applications for the organization's products, services, ideologies, and client needs. The Market Research Manager participates in all phases of the research process, and is responsible for the design and implementation of appropriate research methodologies and supporting techniques to meet a defined business objective. The Market Research Manager works with specialists in operations and data analytics to coordinate the overall research effort.

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