In order to ensure your organization’s employer branding promotional efforts are in line with organizational values, use the Employer Brand Promotions Plan tool.
- Choose internal and external branding tactics and ensure they promote your organizational values, target your audience, differentiate from competitors, and project your genuine brand character.
- Use the branding plans to record the various tactics you plan to use with accountabilities, budget, and timelines assigned.
Share the promotions plan with all stakeholders to gain buy-in.