Chief Marketing Officer

Last Revised: October 8, 2010


The Chief Marketing Officer (CMO) will provide strategic leadership of the marketing organization, including marketing communication, product marketing (online and print), and product management to assist the organization to achieve key goals, develop tactics that will enhance existing client relationships and market share, expand into new markets, innovate rapidly, and extend the service reach of the organization. Specifically, the CMO will work with other members of the senior executive team to develop an integrated marketing strategy, refine the organization’s brand, strengthen marketing and communications infrastructure, and integrate advanced business development functions designed to achieve revenue targets. The CMO must have exceptional leadership and interpersonal skills, experience in budgeting, and understand how to maximize ROI on a limited marketing budget while being accountable for results.

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